Sun Star Arm Pen Polycarbonate Case - Odd Nodd Art Supply
Kitera

Sun Star Arm Pen Polycarbonate Case

Regular price $19.95 $0.00
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Military Khaki colored. What is Arm Pencil Case? It was released by Sunstar Stationery Co., Ltd. in 1965, and started TV promotion in 1967. With the strange idea of ​​stepping on by an elephant with a pencil case to prove its strength, it monopolized the topic of children all over Japan. Since the TV promotion, the number of units sold has continued to increase, and in 5 to 6 years it has grown into a product that sells 5 million units. The catch phrase "Elephant does not break even if stepped on ..." used in the commercial attracted attention not only in the school but also in the adult world, and became a social phenomenon.

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